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	<title>WellonTop &#187; Hitwise</title>
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		<title>Website Traffic &#8211; Are Competitive Intelligence Tools Accurate? (Survey)</title>
		<link>http://wellontop.com/competitive-intelligence-survey</link>
		<comments>http://wellontop.com/competitive-intelligence-survey#comments</comments>
		<pubDate>Wed, 16 Sep 2009 06:01:32 +0000</pubDate>
		<dc:creator>Sean Weigold Ferguson</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Alexa.com]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Compete.com]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Google Ad Planner]]></category>
		<category><![CDATA[Hitwise]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[Quantcast.com]]></category>
		<category><![CDATA[Survey]]></category>
		<category><![CDATA[Traffic]]></category>

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		<description><![CDATA[This survey measures the perceived accuracy of several competitive intelligence tools. It is part of a larger research study testing the validity of their estimates.<p><hr />
<p><small><a href="http://wellontop.com/competitive-intelligence-survey">Website Traffic &#8211; Are Competitive Intelligence Tools Accurate? (Survey)</a></small></p>
<p><small>was brought to you by <a title="Internet Research on Business, Psychology, &amp; Technology - WellonTop" href="http://wellontop.com/">WellonTop Internet Research</a></small></p></p>
]]></description>
			<content:encoded><![CDATA[<p>For the last several months, I have been conducting research to find out how accurately <a title="Competitive Data Acquisition and Analysis - YOUmoz" href="http://www.seomoz.org/ugc/competitive-data-acquisition-and-analysis">online competitive intelligence</a> tools can predict website traffic. I am at the point where I am ready to begin reporting some preliminary results. Before I do, I would like to gain a better understanding how these tools are perceived by those familiar with them.</p>
<p>Based on my review of the literature, the most often cited tools for estimating website traffic are:</p>
<ul>
<li><a href="http://www.alexa.com/siteinfo">Alexa Site Information</a></li>
<li><a href="http://siteanalytics.compete.com/">Compete Site Profile</a></li>
<li><a href="http://www.comscore.com/Products_Services/Product_Index/Media_Metrix/Media_Metrix">comScore Media Matrix</a></li>
<li><a href="https://www.google.com/adplanner/">Google Ad Planner</a></li>
<li><a href="http://www.hitwise.com/us/products-and-services/competitive-intelligence">Hitwise Competitive Intelligence</a></li>
<li><a href="http://en-us.nielsen.com/tab/product_families/nielsen_netratings">Nielsen NetRatings</a></li>
<li><a href="http://www.quantcast.com/docs/display/marketer/Planner+Overview">Quantcast Planner</a></li>
</ul>
<p>If you are familiar with <em>at least one</em> of these tools, I would love to have your input. The survey below is very short; essentially one question. If you donate just one minute of your time to fill it out, I will greatly appreciate it and promise that you will receive a copy of the results.</p>
<p>I would like to collect a couple of hundred responses in order to report statistically significant results. If you know someone who might be interested in the topic, please point them in this direction. The easiest way to help is by simply <a title="Retweet: Website Traffic - Are Competitive Intelligence Tools Accurate? (Survey)" href="http://twitter.com/home/?status=RT+%40SeanWF%3A%20Website%20Traffic%20-%20Are%20Competitive%20Intelligence%20Tools%20Accurate%3F%20(Survey)%20http%3A%2F%2Fj.mp%2F24lL46">retweeting this post</a>, or sharing it your favorite social network.</p>
<h2><a href="http://www.surveymonkey.com/s.aspx?sm=N_2f2EUBcv4Hc7Q7HCiCFuGg_3d_3d" title="Competitive Intelligence Accuracy Survey">Take the Survey</a></h2>
<h3 class='related_post_title'>Related Posts:</h3>
<ul class='related_post'>
<li><a href='http://wellontop.com/competitive-intelligence-digg-stumbleupon' title='Competitive Intelligence Tools &#8211; Alexa, Compete, Google Trends &amp; Quantcast'>Competitive Intelligence Tools &#8211; Alexa, Compete, Google Trends &amp; Quantcast</a></li>
<li><a href='http://wellontop.com/competitive-intelligence-research-introduction' title='Researching the Validity of Online Competitive Intelligence Tools &#8211; Introduction'>Researching the Validity of Online Competitive Intelligence Tools &#8211; Introduction</a></li>
<li><a href='http://wellontop.com/twitter-link-click-count' title='Twitter&#8217;s &#8220;Link Click Count&#8221; Provides Analytics, Revenue, &amp; 503 Errors'>Twitter&#8217;s &#8220;Link Click Count&#8221; Provides Analytics, Revenue, &amp; 503 Errors</a></li>
</ul>
<p><hr />
<p><small><a href="http://wellontop.com/competitive-intelligence-survey">Website Traffic &#8211; Are Competitive Intelligence Tools Accurate? (Survey)</a></small></p>
<p><small>was brought to you by <a title="Internet Research on Business, Psychology, &amp; Technology - WellonTop" href="http://wellontop.com/">WellonTop Internet Research</a></small></p></p>
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