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  • Researching the Validity of Online Competitive Intelligence Tools – Introduction

    January 7, 2010| by Sean Weigold Ferguson 17 Comments Comments
    Researching the Validity of Online Competitive Intelligence Tools – Introduction

    An introduction to my research testing the validity of website traffic estimates given by online competitive intelligence tools.… Read More

  • Website Traffic – Are Competitive Intelligence Tools Accurate? (Survey)

    September 16, 2009| by Sean Weigold Ferguson 5 Comments Comments
    Website Traffic – Are Competitive Intelligence Tools Accurate? (Survey)

    This survey measures the perceived accuracy of several competitive intelligence tools. It is part of a larger research study testing the validity of their estimates.… Read More

  • Competitive Intelligence Tools – Alexa, Compete, Google Trends & Quantcast

    July 5, 2009| by Sean Weigold Ferguson 4 Comments Comments
    Competitive Intelligence Tools – Alexa, Compete, Google Trends & Quantcast

    Competitive analysis tools have developed a pretty bad reputation, and for some fairly valid reasons. What, if any value do they actually offer us?… Read More

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